Protect Rental Equipment. Simplify Transactions.
An operational risk and rental protection solution designed for compact construction equipment dealers, rental companies, and specialty equipment operations. Backed by Great American Insurance Group Specialty Equipment programs.
The Friction in Equipment Rentals
Most equipment dealers and rental operations face constant friction at the rental counter. The process of verifying coverage delays transactions and leaves assets exposed — whether you rent compact construction equipment, forklifts, agricultural equipment, or specialty items.
Verifying Renter Insurance
Chasing down certificates of insurance and verifying third-party coverage limits slows down the rental process.
Protecting Valuable Assets
Handing over compact construction equipment, forklifts, trailers, and specialty rental assets to third parties creates significant financial exposure for your operation.
Delayed Transactions
Waiting for insurance approvals means equipment sits idle when it could be generating revenue on a job site.
Uninsured Renters and Damage Exposure
Renters arriving without adequate coverage or causing damage that is not fully covered by their underlying policy.
The Solution: Point-of-Sale Protection
Our Equipment Rental Protection Program eliminates this friction. By offering a Rental Loss Damage Waiver (LDW) directly at the point of sale, you can protect your assets, simplify the rental transaction, and improve the customer experience - all while reducing the need for customers to provide complex proof of insurance.
Apply For Program SetupBROAD PHYSICAL DAMAGE PROTECTION
An open-peril policy offering broader protection compared to a traditional Business Owner's Policy. Protection against many common causes of loss including:
Accidental Damage
Job-site impacts, operator mishaps, drops, and unexpected physical damage during rental.
Burglary
Forcible entry and theft of equipment from locked yards, trailers, containers, or secured job sites.
Collision
Striking stationary objects, equipment collisions on site, transport impacts, or obstacles.
Fire and Smoke
Engine bay fires, hydraulic line flash fires, external fires, smoke contamination, and lightning strikes.
Flood*
Water intrusion, localized rising water, stormwater inundation, and flash flood events on job sites.
Lightning
Direct lightning strikes and electrical surges causing severe mechanical and electrical burnouts.
Rollover
Tipping or rollover on slopes, trenches, soft ground, or uneven terrain — one of the most common claims.
Theft
Disappearance or theft of the machine from the job site, staging area, or customer yard.
Transit
Damage or overturning occurring while the machine is loaded on a trailer or in transit.
Vandalism
Malicious mischief, intentional property damage, sabotage, and graffiti while deployed on site.
Windstorm*
Severe winds, tornadoes, falling trees, debris impacts, and localized windstorm damage.
*Subject to temporary underwriting restrictions following catastrophic events. All coverage is subject to program terms, conditions, and underwriting guidelines underwritten by Great American Insurance Group.
Target Classes
Eligible Rental Equipment
Our Rental Loss Damage Waiver programs focus on compact construction, agricultural, and specialty rental equipment. Heavy construction equipment is considered only if it represents less than 10% of your total rental portfolio.
Compact Construction
- Skid Steers
- Mini Excavators
- Track Loaders
- Compact Loaders
- Backhoes (compact)
- Walk-behind Rollers
Forklifts & Telehandlers
- Forklifts (up to $100k)
- Telehandlers (up to $100k)
- Reach Forklifts
- Rough Terrain Forklifts
- Warehouse Forklifts
- Material Handlers
Agricultural
- Compact Tractors (up to $100k)
- Small Farm Equipment
- Utility Tractors
- Sprayers
- Spreaders
- Mowers & Attachments
Trailers
- Equipment Trailers (up to $100k)
- Utility Trailers
- Flatbed Trailers
- Dump Trailers
- Gooseneck Trailers
- Tilt Trailers
Bins & Roll-Off Containers
- Roll-off Containers
- Dump Bins
- Waste Containers
- Storage Bins
- Scrap Bins
- Recycling Containers
Inflatables
- Bounce Houses
- Inflatable Slides
- Obstacle Courses
- Interactive Games
- Water Slides
- Party Inflatables
Site Support
- Generators
- Air Compressors
- Light Towers
- Pumps
- Welders
- Heaters
Other Specialty
- Medical equipment (limited)
- Portable equipment
- Surveying equipment
- Lasers & cameras
- Compaction equipment
- Reviewed case-by-case
Important: This program does not include rental liability coverage. Heavy construction equipment is acceptable only if it represents less than 10% of your total rental portfolio. Other equipment categories are reviewed on a case-by-case basis — contact TrueGuard to discuss your specific rental fleet.
Apply for Program Setup
Equipment Dealers Questionnaire
Complete the official Great American Insurance Group Equipment Dealers Questionnaire to set up your Rental Loss Damage Waiver (LDW) program. Our commercial underwriting team will review your fleet metrics and contact you within 1 business day.
Equipment Dealers Questionnaire
Apply to set up your Rental Loss Damage Waiver (LDW) & Point-of-Sale Protection Program
Section 1: Dealership Information
Basic contact and location details for your equipment dealership or rental yard.
The Real Cost of Waiting
Every Rental Without Protection Is a Gamble
Without a point-of-sale damage waiver, every rental transaction leaves your equipment — and your bottom line — exposed.
You Eat the Damage
When a renter damages uninsured equipment, the repair bill comes out of your pocket — not theirs.
Revenue Stalls
Damaged equipment sitting in your shop isn't generating rental income. Every day down is revenue lost.
Liability Exposure
Without a structured waiver program, you may be left pursuing renters for costs that are difficult to collect.
Counter Friction
Chasing certificates of insurance slows every transaction and frustrates customers who just want to get to work.
Revenue Opportunity
Turn Every Rental Into Revenue
A Rental Loss Damage Waiver isn't just protection — it's a revenue stream. Every time a customer accepts the LDW at the counter, that fee becomes dealer income. The more rentals you process, the more predictable that revenue becomes.
Revenue Example
See how LDW fees add up across a typical month of rentals:
That's potentially $114,000 per year in additional revenue — while protecting your equipment at the same time. Actual results depend on rental volume, fee structure, and acceptance rates.
Simple Implementation
How It Works
Getting started is straightforward. Most dealers are up and running in a matter of days — not months.
Apply
Complete the Equipment Dealers Questionnaire below. It takes about 10 minutes and covers your dealership, fleet metrics, and current operations.
Get Approved
Our commercial underwriting team reviews your submission and contacts you within one business day to discuss program structure and pricing.
Train Your Team
We work with your counter staff to integrate the LDW offering into your existing rental workflow — no major system overhauls required.
Start Earning
Begin offering damage waivers at the point of sale. Every accepted waiver protects your equipment and generates revenue.
Most dealers are up and running in a matter of days — not weeks.
Backed by Industry Leaders
A Program You Can Trust
Program Features and Capabilities
A comprehensive protection ecosystem designed to streamline your rental counter and secure your compact construction, agricultural, and specialty equipment fleet.
Rental Loss Damage Waiver (LDW)
Structured waiver programs that protect your equipment while out on rental, reducing your reliance on third-party insurance.
Point-of-Sale Protection
Offer immediate protection options at the rental counter, allowing renters to proceed without delays.
Equipment Damage Protection
Coverage solutions for your dealer-owned assets while they are deployed on customer job sites.
Rental Transaction Efficiency
Reduce friction and close rental transactions faster by simplifying insurance verification requirements.
Dealer Asset Protection
Safeguard your rental fleet and leased equipment against physical damage, theft, and operational risks.
Flexible Integration
Operational solutions that integrate smoothly with your existing rental management and dealership workflows.
Frequently Asked Questions
Common questions about our Equipment Rental Protection Program.
Understanding Your Protection
Loss Damage Waiver (LDW) vs. Liability Insurance
It's critical to understand the distinction between waiving damage responsibility and carrying liability insurance.
Loss Damage Waiver (LDW)
A contractual agreement between the rental company and the renter. It waives the rental company's right to pursue the renter for physical damage or theft of the rented equipment.
- Protects the physical equipment
- Speeds up the rental checkout process
- Generates additional revenue for the dealer
General Liability Insurance
A standard insurance policy that protects against third-party claims for bodily injury or property damage caused by the renter's use of the equipment.
- Protects against third-party lawsuits
- Does NOT cover damage to the rented asset itself
- Required by law for most commercial operations
Matt Nelson
Founder, TrueGuard Insurance. Licensed professional specializing in commercial trucking, construction equipment, and dealer programs across multiple states.
More Equipment Rental Resources
Learn more about protecting your rental equipment and streamlining dealer operations.
Equipment Rental Protection: What Every Dealer Needs to Know
A specialty guide for construction equipment dealers and rental operations on how Rental Loss Damage Waiver programs simplify transactions.
Why Equipment Dealers Need Rental Protection
Understand the financial exposure rental operations face and how a point-of-sale protection program reduces risk.
How Equipment Dealers Can Stop Insurance Delays
Stop letting insurance verification slow down your rental counter. Learn how dealers eliminate friction at checkout.
Ready to Protect Your Rental Fleet?
Set up your Rental Loss Damage Waiver program and start protecting your equipment at the point of sale.
No complex insurance verification. Fast implementation. Backed by Great American Insurance Group.
Most dealers are up and running in a matter of days.
Available in All 50 States
Why TrueGuard Insurance
The Independent Advantage
As an independent insurance agency based in Winston-Salem, NC, TrueGuard Insurance serves individuals, families, and businesses with personalized coverage and honest guidance — across multiple states and growing.
Independent Agency
We represent multiple A-rated carriers and shop the market on your behalf — so you get the best coverage at the most competitive rate, not just what one company offers.
15+ Years of Experience
Matt Nelson brings over 15 years of hands-on experience in commercial trucking, construction equipment, finance, and insurance — giving you guidance backed by real industry knowledge.
Local North Carolina Expertise
Based in Winston-Salem and serving clients throughout the Piedmont Triad and across North Carolina, we understand the unique risks and regulations that affect our region.
Personalized Solutions
No two clients are the same. We take the time to understand your specific situation and build a coverage program tailored to your needs — not a one-size-fits-all policy.
Claims Guidance & Support
When a claim happens, we're in your corner. We guide you through the process step by step so you're never left navigating a difficult situation alone.
Responsive Service
We prioritize fast turnaround on quotes, certificates of insurance, and policy changes. You shouldn't have to chase your agent — we stay ahead of your needs.
Specialized Programs
We offer access to specialized insurance programs for trucking, construction equipment, dealer programs, and more — markets that most standard agencies simply cannot access.
Ongoing Policy Reviews
Insurance needs change. We proactively review your policies to identify coverage gaps, eliminate unnecessary costs, and ensure your program keeps pace with your life and business.