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    TrueGuardInsurance
    (336) 600-5005GET A QUOTE
    TrueGuard Insurance - Professional Multi-State Insurance Brokerage in Winston-Salem NC
    MULTI-STATE SPECIALTY BROKERAGE

    About TrueGuard

    Winston-Salem based. 15+ years in finance & insurance. Multi-state licensed.

    The TrueGuard Approach

    A specialized, independent brokerage focused on structuring elite risk programs.

    Matt Nelson - Owner & Founder of TrueGuard Insurance Brokerage

    Winston-Salem

    North Carolina

    Owner & Founder

    Matt Nelson

    Multi-state licensed| 15+ years experience

    I am a Winston-Salem native - this city is my home, and protecting the people and businesses in it is what drives everything I do at TrueGuard.

    Before founding TrueGuard, I spent over 15 years working in commercial trucking and equipment finance and insurance. I learned firsthand how critical the right coverage is for businesses operating complex, high-risk operations - specifically in the trucking, construction equipment, and dealership sectors.

    I saw too many companies and individuals get caught off-guard by massive gaps in their protection. I founded TrueGuard to bring elite, knowledgeable insurance guidance to these complex industries, while maintaining the personal touch of a hometown agency. As an independent agent, I am committed to upholding the highest ethical standards outlined by the National Association of Insurance Commissioners (NAIC) and serving as a true advocate for my clients.

    Brokerage Specialties

    Trucking & TransportConstruction EquipmentDealer ProgramsCommercial RiskPersonal Lines
    15+
    Years of Experience
    Multi
    State Licensed
    50+
    Insurance Carriers
    98%
    Client Retention Rate

    What Sets TrueGuard Apart

    The values I built this agency on - and still run it by every day

    Straight Talk, No Jargon

    Insurance can be confusing - I make it simple. You will always know exactly what you are covered for and why.

    Commercial Risk Expertise

    My background in commercial transport finance means I understand complex, high-stakes risk better than most agents you will meet.

    Local Roots, Expanding Reach

    Based in Winston-Salem and expanding our multi-state presence. We are the go-to broker for complex commercial and specialty risks across our licensed states.

    You Talk to Me Directly

    No call centers, no runaround. When you work with TrueGuard, you get direct access to me and my team.

    Independent & Unbiased

    As an independent agency, I shop 50+ carriers to find you the best coverage at the best rate - I work for you, not an insurance company.

    Community First

    This is my hometown. I am invested in Winston-Salem's growth and the well-being of the people and businesses that make it great.

    Let's Talk About Your Coverage

    Whether you are local to Winston-Salem or anywhere in the country - I am here to help.

    Local Impact

    Community Involvement

    TrueGuard Insurance is deeply rooted in the Winston-Salem community. We believe in giving back and supporting the local organizations that make the Piedmont Triad a great place to live and work.

    Greater Winston-Salem, Inc.

    As active members of the local Chamber of Commerce, we proudly support economic growth and local business development across Forsyth County.

    Visit Chamber

    Second Harvest Food Bank

    We regularly volunteer and contribute to the Second Harvest Food Bank of Northwest NC to help fight food insecurity in our local communities.

    Learn More

    Local Business Partners

    We partner with local real estate agencies, auto dealerships, and mortgage brokers in Winston-Salem to provide seamless insurance solutions for their clients.

    Partner With Us