About TrueGuard
Winston-Salem based. 15+ years in finance & insurance. Multi-state licensed.
The TrueGuard Approach
A specialized, independent brokerage focused on structuring elite risk programs.
Winston-Salem
North Carolina
Matt Nelson
I am a Winston-Salem native - this city is my home, and protecting the people and businesses in it is what drives everything I do at TrueGuard.
Before founding TrueGuard, I spent over 15 years working in finance and commercial transport solutions. I learned firsthand how critical the right coverage is for businesses operating complex, high-risk operations - specifically in the trucking, construction equipment, and dealership sectors.
I saw too many companies and individuals get caught off-guard by massive gaps in their protection. I founded TrueGuard to bring elite, knowledgeable insurance guidance to these complex industries, while maintaining the personal touch of a hometown agency. As an independent agent, I am committed to upholding the highest ethical standards outlined by the National Association of Insurance Commissioners (NAIC) and serving as a true advocate for my clients.
Brokerage Specialties
What Sets TrueGuard Apart
The values I built this agency on - and still run it by every day
Straight Talk, No Jargon
Insurance can be confusing - I make it simple. You will always know exactly what you are covered for and why.
Commercial Risk Expertise
My background in commercial transport finance means I understand complex, high-stakes risk better than most agents you will meet.
Local Roots, Expanding Reach
Based in Winston-Salem and expanding our multi-state presence. We are the go-to broker for complex commercial and specialty risks across our licensed states.
You Talk to Me Directly
No call centers, no runaround. When you work with TrueGuard, you get direct access to me and my team.
Independent & Unbiased
As an independent agency, I shop 50+ carriers to find you the best coverage at the best rate - I work for you, not an insurance company.
Community First
This is my hometown. I am invested in Winston-Salem's growth and the well-being of the people and businesses that make it great.
Let's Talk About Your Coverage
Whether you are local to Winston-Salem or anywhere in the country - I am here to help.
