NATIONAL SPECIALTY BROKERAGE
Matt Nelson
Winston-Salem based. 15+ years in finance & insurance. Licensed in all 50 states.
My Story
I am a Winston-Salem native - this city is my home, and protecting the people and businesses in it is what drives everything I do at TrueGuard.
Before founding TrueGuard, I spent over 15 years working in finance and commercial transport solutions. I learned firsthand how critical the right coverage is for businesses operating complex, high-risk operations - specifically in the trucking, construction equipment, and dealership sectors.
I saw too many companies and individuals get caught off-guard by massive gaps in their protection. A standard policy simply does not cut it for specialty risks. I founded TrueGuard to bring elite, knowledgeable insurance guidance to these complex industries, while maintaining the personal touch of a hometown agency.
Today, TrueGuard is licensed in all 50 states, which means whether you are a family in Winston-Salem or a business operating coast to coast, I can help you find the right coverage at the right price.
What Sets TrueGuard Apart
The values I built this agency on - and still run it by every day
Straight Talk, No Jargon
Insurance can be confusing - I make it simple. You will always know exactly what you are covered for and why.
Commercial Risk Expertise
My background in commercial transport finance means I understand complex, high-stakes risk better than most agents you will meet.
Local Roots, National Reach
Based in Winston-Salem, but licensed in all 50 states. We are the go-to broker for complex commercial and specialty risks nationwide.
You Talk to Me Directly
No call centers, no runaround. When you work with TrueGuard, you get direct access to me and my team.
Independent & Unbiased
As an independent agency, I shop 50+ carriers to find you the best coverage at the best rate - I work for you, not an insurance company.
Community First
This is my hometown. I am invested in Winston-Salem's growth and the well-being of the people and businesses that make it great.
The TrueGuard Team
A small, focused team of licensed professionals dedicated to protecting our clients
Matt Nelson
Licensed in all 50 states · 15+ years experience
Matt brings over 15 years of combined finance and insurance expertise to every client relationship. His roots in commercial transport solutions gave him a deep understanding of complex risk, and his Winston-Salem upbringing keeps him genuinely connected to the clients he serves. He founded TrueGuard to give individuals and businesses access to the kind of expert, no-nonsense insurance guidance that's hard to find anywhere else.
matt.nelson@trueguardinsurance.comLet's Talk About Your Coverage
Whether you are local to Winston-Salem or anywhere in the country - I am here to help.
